Author Archives: suzyfeine

About suzyfeine

As a former national marketing director for a multi-million dollar software consulting company and the former editorial director for two large Minneapolis magazine publishers, Suzy Feine helps companies successfully expand their client outreach via magazines, websites, media relations, social media, marketing collateral, advertising and many other forms of marketing communication at Feineprint Creative Group.

5 Ways to Save on your Marketing Budget in 2011

Posted on February 1, 2011 by suzyfeine

 1. Develop a Plan. Going blindly into the New Year without a written marketing plan can end up costing you thousands of dollars. Not identifying action items and those individuals who will be responsible for those action items results in … Continue reading →

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5 Common Marketing Mistakes and How to Avoid Them

Posted on February 1, 2011 by suzyfeine

Thousands of businesses make these common marketing mistakes everyday. Is your business one of them?      1. First Impressions: You can implement the perfect marketing campaign , but if you don’t invest in training your receptionist properly, you can give potential … Continue reading →

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The Truth in Testimonials

Posted on February 1, 2011 by suzyfeine

Client testimonials must be believable in order to be effective. When writing client testimonials, follow these 5 tips: 1. Interview your client: Don’t just ask them to e-mail you a quote, interview them in person or over the phone, and then … Continue reading →

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Taking the Mystery out of SEO

Posted on February 1, 2011 by suzyfeine

Top Free Website Monitoring Tools Online When it comes to SEO, many companies have gone to great lengths to create a sense of mystery around the topic. Granted, no one really knows how Google’s search engines work except Google, but there … Continue reading →

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5 SEO Updates You Can Do

Posted on October 3, 2010 by suzyfeine

 Simple website changes that you and your webmaster can implement to increase your ranking with Google If you’re scratching your head wondering what all the hype is over Search Engine Optimization (SEO), it’s time you learn a few things about your … Continue reading →

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Put Your Business in the News: 5 Benefits of a Press Release

Posted on September 24, 2010 by suzyfeine

Gone are the days when a press release was written just to notify the media of news occurring at your business. Today, a press release can have a tremendous impact on your lead generation strategy, Google ranking and website traffic. … Continue reading →

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